- Posted by Samuel Racicot
- On 2017-04-03
- 0 Comments
Recently I had a discussion with a potential client and I felt that my discussion might help you, because many e-marketers tend to make mistakes when they start in online sales. These errors are expensive! How to avoid them and save on your product photography?
The potential client just started an e-commerce site. Besides, her project is really cool!
The concept: a site where you can buy really unusual camping products.
I thought it was really a good idea!
The first trouble
She said to herself, “Well, it’s going to cost me a lot, I have to take pictures and write descriptions, all that while trying to minimize costs. ”
I gave her some tricks to minimize the costs at first and to try to sell faster too. … Basically, her starting point was to find her pictures on the internet, she started by searching on her supplier’s website to find the pictures. She looked on sites like Alibaba and others, and the pictures were not in a very good resolution. She did not realize it right away. In the end, it took her nearly 6 hours to get her pictures.
And then, the result wasn’t ideal … So she asked if we could photoshop them … However, Photoshopping low resolution pictures is not ideal.
I offered her our services of course, but she could also do business with any photographer.
The common error?
Following my offer, she told me: “For each product, I would like to take a picture of the product packed in its box and the product unpacked. Then I would like to take the front, side, top and back of the product. After, I would like to open the product and say that I have my product in different formats, I would like to take pictures of my products in each size and in each color available, I would like to have a picture for each color. ”
And then I told him, I think you’re going way too far to begin …
How to save on your product photography?
Honestly, what I suggest, if you want to sell on the internet, check out the websites of your competitors, check out Amazon for similar products, what kind of pictures are they taking? You do not need many pictures per product, otherwise it’s going to cost you a lot of money and if you do it yourself, it’s going to take a lot of time. You will see, it is very long to take pictures of products.
There are many situations where only one view per product is sufficient. Even for clothes, when do we need to see the back of the T-shirt? The bottom of the cup? Unless there is something special, but when is it absolutely necessary to have that view? Rarely!
Honestly, what you should do is minimize the number of views per product, it is much longer and much more expensive to take multiple shot …
Usually, the goal is to sell on the internet as fast as possible, at the cheapest price. If you take several pictures, it will take you either time or it will be expensive. Take a picture, maximum two pictures per product and go sell your product on the internet right away!
If you sell millions of copies, it will be worth investing, it will be worth making more photos. But, you do not know if you’re going to sell it, so why invest the maximum amount of money now, perhaps to waste that investment? It is not worth it!
Go step by step!
Start with short descriptions, I think it may not even be worthwhile to translate Shopify e-mails into French, if you take Shopify or whatever platform you are taking.
Once the site is launched
The reality is that if you are not very much good in digital marketing, well you are going to launch your ecommerce site and there will possibly be no visitor. And that’s really sad … Fortunately a few articles in our blog can help you generate traffic on your e-commerce!
On the other hand, if you want to test your product properly, test the pricing, what I suggest you do is go to Ebay or Amazon. It’s still easy to sell on these two platforms.
Put the products you know or you think there is a demand, test them. Test to see if you have the right price, you will immediately sell if it works and you will know that it is worth investing.
When you are going to ship the product to customers, do not forget to put a business card with possibly a discount so that people buy on your website the next time.
What you want is to sell online as fast as possible and for the cheapest. I suggest you take one or two views per product, maximum.
Start with a shot if you are able, if you absolutely need a second one, then you use it. The fewest pictures and the least text possible and let’s go, you’re selling! When it starts to create trafic, you put more products.
I hope this article will help you save you on your product photography!