Our idea: Making small content video once a week. A 30 second to a minute video about e-commerce and digital marketing. I will explain terms related to digital marketing, marketing ideas, eCommerce ideas, or how certain things work.

So it could be about:

• the Facebook conversion pixel.
• Ads on Google (AdWords for example)
• How to collect email addresses?
• Remarketing ( how to use it and what it is?)
• Tips on shipping (how to do it and ways to save on shipping)
• Tips on product photography
• Tips on description writing
• SEO tips

So, it’s going to be mostly tips to help you demystify e-commerce and demystify digital marketing.

Follow us on our Facebook page Mister eCommerce, follow us all over social media and you will receive these great tips.

The fields to register will be at the bottom of the page!

So thanks! It was David for MistereCommerce.com

The post Signup for the weekly ecommerce tip! appeared first on Mr eCommerce.

The potential client just started an e-commerce site. Besides, her project is really cool!

The concept: a site where you can buy really unusual camping products.

I thought it was really a good idea!

The first trouble

She said to herself, “Well, it’s going to cost me a lot, I have to take pictures and write descriptions, all that while trying to minimize costs. ”

I gave her some tricks to minimize the costs at first and to try to sell faster too. … Basically, her starting point was to find her pictures on the internet, she started by searching on her supplier’s website to find the pictures. She looked on sites like Alibaba and others, and the pictures were not in a very good resolution. She did not realize it right away. In the end, it took her nearly 6 hours to get her pictures.

And then, the result wasn’t ideal … So she asked if we could photoshop them … However, Photoshopping low resolution pictures is not ideal.

I offered her our services of course, but she could also do business with any photographer.

The common error?

Following my offer, she told me: “For each product, I would like to take a picture of the product packed in its box and the product unpacked. Then I would like to take the front, side, top and back of the product. After, I would like to open the product and say that I have my product in different formats, I would like to take pictures of my products in each size and in each color available, I would like to have a picture for each color. ”

And then I told him, I think you’re going way too far to begin …

How to save on your product photography?

Honestly, what I suggest, if you want to sell on the internet, check out the websites of your competitors, check out Amazon for similar products, what kind of pictures are they taking? You do not need many pictures per product, otherwise it’s going to cost you a lot of money and if you do it yourself, it’s going to take a lot of time. You will see, it is very long to take pictures of products.

There are many situations where only one view per product is sufficient. Even for clothes, when do we need to see the back of the T-shirt? The bottom of the cup? Unless there is something special, but when is it absolutely necessary to have that view? Rarely!

Honestly, what you should do is minimize the number of views per product, it is much longer and much more expensive to take multiple shot …

Usually, the goal is to sell on the internet as fast as possible, at the cheapest price. If you take several pictures, it will take you either time or it will be expensive. Take a picture, maximum two pictures per product and go sell your product on the internet right away!

If you sell millions of copies, it will be worth investing, it will be worth making more photos. But, you do not know if you’re going to sell it, so why invest the maximum amount of money now, perhaps to waste that investment? It is not worth it!

Go step by step!

Start with short descriptions, I think it may not even be worthwhile to translate Shopify e-mails into French, if you take Shopify or whatever platform you are taking.

Once the site is launched

The reality is that if you are not very much good in digital marketing, well you are going to launch your ecommerce site and there will possibly be no visitor. And that’s really sad … Fortunately a few articles in our blog can help you generate traffic on your e-commerce!

On the other hand, if you want to test your product properly, test the pricing, what I suggest you do is go to Ebay or Amazon. It’s still easy to sell on these two platforms.

Put the products you know or you think there is a demand, test them. Test to see if you have the right price, you will immediately sell if it works and you will know that it is worth investing.

When you are going to ship the product to customers, do not forget to put a business card with possibly a discount so that people buy on your website the next time.

In summary

What you want is to sell online as fast as possible and for the cheapest. I suggest you take one or two views per product, maximum.

Start with a shot if you are able, if you absolutely need a second one, then you use it. The fewest pictures and the least text possible and let’s go, you’re selling! When it starts to create trafic, you put more products.

I hope this article will help you save you on your product photography!

The post How to save on your product photography? appeared first on Mr eCommerce.

A traditional photographer

Look at those pictures, they are numbered by chronological order.

These are the kind of document you’re going to receive by doing business with a traditional photographer.

Roughly, they will take pictures of your 500 products at home, 3 photos per product and they’ll deliver 1500 photos to a usb key or a small external hard drive with numbers like that.

At first glance, it sounds good, however, when the time comes and you have to go on your ecommerce to :

1.Create a new product
2.Put a title on your photo
3.Write a description
4.Associate the photos with your product.

At this point, there is nothing that looks more like a photo than another photo with a different number.

It’s not so practical! Seriously, this is really not ideal.
Think about it: if you have products that look alike, t-shirts that are very similar, or black shoes and you have 10 consecutive pairs of black shoes … it can easily become a big problem!

The difference between a traditional photographer and Mr. eCommerce?

At MisterEcommerce.com, we have invented a way that allows us to deliver renamed photos according to your needs!

For example, this customer asked us to rename the images according to their internal SKU.
So when they need to find a product, it’s very easy!

It’s really interesting …
There are also other examples: you can ask us to rename your photos according to a barcode or a UPC, (barcode_the number of the view front.jpg, back.jpg Example: 01239854823_front.jpg

You can ask us to use the product name to make it SEO-friendly.
You can ask us to put the code of the product with the color …

The possibilities are truly endless.

Here are some examples:

The advantage?

There are several, but it’s mainly for the SEO factor, it will really help.

The second advantage is that it makes it easier for you to find your pictures.

The third advantage, when it comes to adding products one by one, it makes it much easier for you to distinguish which product is connected to which photo.

At MistereCommerce, this particular service is only 75 ¢ per product, no matter how many products you have. That’s why I showed you the importance of it, it’s a must! See our rates for more details.

Other advantages?

Of course, the renaming service represents an great advantage of doing business with Mr. eCommerce. On the other hand, it is not the only one! The turnkey concept of Mr. eCommerce is also worthy of mention, it is a unique offer in Quebec.

I remind you; Mr. eCommerce takes pictures (3 simultaneous photos / product), write your descriptions and imports all your products to your site. In addition, the mr.eCommerce team comes on premise. No product photographer offer these services in particular, at the cheap price of Mr. eCommerce (starting $ 7 / product).

The post The main difference between a traditional photographer and Mister eCommerce appeared first on Mr eCommerce.