This week’s answer to the eCommerce fans

Hello everybody! This week, I answered several e-commerce questions on my YouTube Channel. So here’s 6 questions and answers from this week!

Click on the question to view the video on Youtube!

How to chose a theme for your Shopify site?

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Whether you should go with the Shopify themes on the Shopify website or a Themeforest theme.Actually I have to say that design is pretty secondary for your e-commerce strategy. You should definitely go with some theme that is offered directly on Shopify website so that they’re easy to use, they’re all multi-languages, they’re all bug free, they’re all supported. If you go with another theme it’s going to bring you bugs or other things that you don’t want and the theme that are actually under Shopify theme page so its theme.shopify.com, they’re all working and they have good conversion rates also.

How to identify which plateform your client convert from?

Go on google, search for UTM campaign generator or click here. Then generate a unique link for that person, that Instagram influencer, and then give the influencer the link. Whenever someone comes from this influencer and make a purchase on your website, you will be able to see that purchase and the client in your conversion section of your google analytics or anywhere where you can filter from acquisition sources or eCommerce or conversion. everything is aggregated and it’s possible for you to filter and check the behavior of the clients on your website also.

How to refined your eCommerce website search?

So what you can do easily is you go on google and type exactly what I’m saying : “site:myshopify.com” + “space”, so you put you put the space there and then you type in and the niche you’re looking for. Like for example, I don’t know, gardening pots. So then, you will be able to find all the e-commerce websites hosted on Shopify, and they will be successful because they’re crawled by Google and indexed in the first place in this specific niche. It’s a good way to find these websites.

Is 30$ income for a 250$ spent in ad normal?

Don’t give up, if you had revenue for your ad spend it means that there’s a need. Have you tried to pick up the email addresses of the people that click your ad? I mean with the pop-up or something and have you try to make a video with your product? So the video is an ad of the product used in your everyday life? You should try that!

Which name should I use for my new website?

I am answering Max question about the name for his new jewelry and woman accessories website. Max I would say definitely, launch as soon as you can don’t try to find a good name. Take the first line that you have in mind, something related to women, not accessories, because if you limit yourself right now, you’re going to limit the sales you’re doing later if you want to sell more things. So definitely, the best time to plant a tree was 25 years ago. The next best time to plant a tree is now. So launch your website today, don’t hesitate with a name go and sell!

How to produce great content for social media plateforms?

How much does it cost if you hire a professional firm? It can cost you something like 800 to 4000 dollars for a short video. However what i suggest you to do is to take your iphone, now the iphone cameras are better than any camera that was launched three or four years ago so you take your iphone as i’m doing right now you film yourself using your product and you put that video online you put that as an Ad on facebook and you also put down on your website definitely you are going to sell as you do that and it’s going to cost you how much? zero dollars!

Thank you for reading! It was David Greg from Misterecommerce.com.